My problem with the wwe logo is simple - much like the current wwe title, it is lame. Your logo should represent your company - Apple with its apple, etc. With wwe, where is the "e" in the logo? I understand originally why they used it when it was the scratch logo after they changed their name but if you are going to update it, pick something different that makes sense. When I look at it, I see 3 w's piled on top of each other. Imagine if Warner Brothers decided not to use the W and just styled their logo around the B - would seem pretty dumb. Same here.